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Music Insights

Raghav introduced me to www.last.fm - a music service with a whole lot of features. In a nutshell, this service tracks the music that you hear on your laptop (media player), recommends other songs of similar genre to you, and also connects you to people who share similar music taste.

They have something called a scrobbler which tracks your media player and updates what you have been listening to on a daily basis. So, in a way, the scrobbler is to music what people meter is to television.

Plus, the website has the required analytics to see the top tracks/top artists and other such statistics easily. What the service currently lags is an advanced search selection to see Top tracks with filters By country/ By age group/ By genre etc. This will be a tremendous market research input to someone like MTV/Channel V.

So, I decided to test last.fm on the music which I am most familiar with:- Bollywood
In the last week, the top 3 tracks of the following artists are as follows:-

Sonu Nigam (36480 listeners):
1. Aaj ki raat (Don) - 2007,
2. Title (Kal ho na ho) - 2003 and
3. Mujhe raat din - 1999

Shaan (22896 listeners)
1. Tanha Dil - 2002
2. Bhool ja -2002
3. Jab se tere naina - 2007

Shankar Mahadevan (24760 listeners)
1. Breathless - 2000
2. Jhoom barabar - 2008
3. Lakshya - 2005

To be fair to the TV guys, they have aired music videos of at least 4 songs from this list in the recent past. But the important thing is that from a sample size of approximately 50000 listeners none of the top 9 tracks (from the top3 artists) are from 2009 or 2010. And a closer look at the music listing of MTV , Channel V or NXM will show you the exact opposite statistic.

Hope Channel V and MTV analyze this data closely and go back to airing good music.    

1 comments:

Ah, Sonu Niigaam, the best darn singer I know!!

 
 
 

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