CSR, Mayawati and IPL

1411 tigers left! Speak blog share!

Save paper, use mobile…what an IDEA sirjee

Jaago Re campaign

These are the 3 recent CSR activities that I can recall, and barring the Tata Tea campaign, the other two are simply "in your face" CSR activities. Idea! Deserves a kick on the backside for the stupid ideas it proposes…talk while you walk! said one… I tried doing that once and was almost run over by a BEST bus! And the current one with an Abhishake Tree is equally pathetic.

As far as the 1411 tigers are concerned, AIRCEL deserves a clap for coming up with a good storyboard, and a good recall as well. And it is matter of great ecological concern too. But then, in a land where poverty, diseases, malnutrition, terrorism, caste and racial issues exist, it really doesn't matter. The demand is for a decent standard of living for human beings first.

Jaago Re, reminds me of Nitie, where one of our professors would always take the example of Tata Tea. Their ad, about increasing awareness of voting touched the right chord. However, inspite of a critically acclaimed awareness programme, the general elections in 2009 saw one of the lowest turnouts in Mumbai. Reason- The lack of planning by the EC for allowing a 4 day long weekend.

Talking about things that matter! What the hell is happening in U.P. Mayawati is garlanded with notes worth Rs 2 crores! Are we still in the 1950s! Sex scandals are on the rise… First it was the old man N D Tiwari, now Swamiji is caught with his pants, err garb down. Emotional Atyachaar TRPs are definitely soaring… are we in the age where soft porn has come out of the bedroom?

And now, the most talked about event of the week! IPL

Lalit Modi has a way with everything! IPL3 has kick started in fine fashion, and with marketers, franchisees and cricketers all trying to blend with the format. So, now we have ads in the middle of the over, shown from the stadium giantscreen, 2 strategic timeouts where strategy is hardly the talking point and slow over rates (possibly a ploy to increase the air time itself).

But whatever be the case, IPL is a blockbuster ! Running successfully in a stadium near you